I for one love the cartridge. The ballistics are pretty impressive - darn near a match for the 270 WBY. The short action rifle handles great and the accuracy that I've found has been what I would expect from a varmint rifle. The only issue that I have seen is the lack of available brass for the past several years but that issue was not just limited to the 270 WSM. Winchester has returned to the game and has had new brass on the market for the last 2 months - at reasonable prices even! Even factory ammo is reasonably priced so I'm not sure what others are missing. All that being said, I think the round is a bit overkill for a 100 yard deer rifle but for anyone wanting to stretch their legs a little it is a solid choice for most NA game.