In the business world(sale of a product) you basically have three types of companies.
These three types would be manufacturers of the product, distributors of the product, and retail sales of the product.
Swarovski, Zeiss, Leupold are all manufacturers of a product.
Vortex is a distributor of someone elses product. So they are a middle man or distributor of a product.
There is no correlation what so ever between Leupold and Vortex. Or Swarovski and Vortex. Family owned or not. They are two totally different and distinct types of companies.
Two are manufacturers, one is a sales company. Pretty simple. Tom.
