I'm no expert at this stuff, but I would look for something light and hard with proper layout,(quarter sawn?).....you don't want to mix a heavy piece of (say) Bastogne with a light action like a G33/40.Wood is not judged by looks alone, but beauty in a wood stock is important, too.
I would look for something with great contrast and color,showstopper type,and spend as much as I could on a quality blank that has been long and properly dried...it costs as much for a quality stockmaker to work on a cheap blank as an expensive one.
This can get touchy...seek expert advise from guys on here like Butch Lambert,TC1,Jim Anderson,RinB,Jkobe,and others....these guys are a wealth of knowledge, have BTDT many times on higher end customs and "know" custom rifles, both metal and wood.
You will spend lots of money.Do the homework.