Ruger's marketing of the product over 50 years also contributes to the demise in demand.
The big variations in its sales offerings have been dino-killer and goofy calibers and SS models. Advertising has dwindled to a near zero impact. No major targetted upgrades in the basic model over 50 years even as the customer base through the inet -- not the printed word -- becomes wiser to unfixed issues.
Demand is a two way street. It rises from below if encouraged from the source.
1B
