Perhaps I am a bit of an elitist, but I believe if Ruger gave us a Number One with consistently fancy wood with a street price of $1,500, they'd sell the living sh1t out of them.
Offer "cool" cartridges, like the .280 Ackley, .30-30 Winchester, .30-40 Krag and such, and mostly in the 1A or 1AB.
Treat the rifle as the flagship of the line rather than as the poor step-sister.
Trust me, RGR could make significant money on this puppy, if they handled it right ... and we, the hunters and collectors, would LOVE the rifles. Literally, everybody WINS.
Steve
Agree.
It could evolve into a custom shop situation with special orders.
The big dealers, like Lipsey, serving a niche market and making big orders, should help keep the #1 alive and well, even at higher price point.
Instead of using crappy wood and slapping them together, build the gun Loonies want, priced accordingly.
I'd pay $1,500 for one I really wanted before I'd pay half that for a plain jane gun lacking premium fit/finish.
But, I'm a Loony...
Can't speak for the unwashed masses...
DF
