Other than being butt ugly I think that is a lot of features for the price. I would compare it to a standard stock plus the cost of the hardware. I bet the package will be lower in price especially if you don't put it together yourself.
HAHA...not worried about the ugly coloring thats just a rattle can away. The adjustable LOP and cheek piece seems interesting, flush cups is kinda cool too. Could care less really how it looks more interested in how it works.