The Tikka is indeed ugly. I have never let that keep me from buying a gun though. I have several Savages. Like most of you, I suspect it'll be well-built and accurate. Street prices will be in the mid-400's. That puts it in direct competition with the revered CZ rimfires. If I were starting out in rimfires, I might try one. I am about maxed out on rimfires right now though. Savage and Ruger Americans have a very good reputation for accuracy. They can be had for $150-$200 less and they are equally ugly.