The .264 mag & 6.5's in general are gaining in popularity rapidly. The 6.5 has cut considerably into the sales of so called main stream cartridges of the past. For 125 years 6.5's have been taking all manner of game world wide including moose in Scandinavia. !20 years ago"Karamojo Bell" ( Walter Dalrymple Maitland ) took numerous elephant's & over 400 head of every type of African plains game with the 6.5MS using 160gr solids & 159gr RSN bullets at barely 2300fps. Tough bullets, deep penetration. He averaged 1 1/2 shots per animal. That means a considerable amount of the game was taken with "1" shot. Also no scope, open sights only. Now think about the advanced powders & bullets available to the hunter of today like the Barnes TSX/TTSX. The rest of the world has know about the ability of the 6.5 for over a century while the US hunter is just recently understanding it's capability. The 264 mag. is a superb hard hitting flat shooting cartridge with reasonable recoil. Those who prefer the traditional cartridges are having a difficult time seeing their favorite cartridges being over shadowed by the 6.5. which is why they attack it. Attacking the 264 shows just how much popularity it is gaining. You see Winchester producing several versions of their rifles in the 264 mag. A new stainless feather weight M70 in 264 will be available this fall. . If the demand were not there it would not be produced. Remington also producing the 264. Whether you prefer the 6.5CM/260 Rem, to 26 Nosler the 6.5 is showing it self to be an outstanding cal.capable of taking mice to heavy game just by changing the bullet. Try one your self & understand.