If that will go into a six lug Weatherby I think it will sell. I think the mag action is ALMOST a pound heavier in their ULW. The only hot round for that rifle in a 6 lug action is the 240 W. For a mountain/sheep rifle I think that's simplying maximizing powder with a good supply of high BC bullets for their rifles.
Is it revolutionary? No. Will it out sell a 270 or 30/06? No. It's a niche round that should maximize one of their actions.
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Ping pong balls for the win. Once you've wrestled everything else in life is easy. Dan Gable I keep my circle small, I’d rather have 4 quarters than 100 pennies.