One thing that I learned from Ruffcutt was to insulate the cooler. He talked about putting blankets on his cooler one time to keep it cold. A few months later I was traveling and had my cooler in my Explorer. I had a pillow and not really have a spot for it I put it on top of the cooler. After traveling awhile I went to move the pillow. It was cool on the bottom. I remembered what Ruffcutt had said. So I always keep something to keep my cooler insulted now. Of course a good quality cooler would help also.