They're made right here in Utah, so we generally get first looks at new Lifetime products. The ones I've handled seem well made and sturdy. They run about one third the price of a Yeti and are lots better than the price would indicate. I ignore so-called "ice retention tests" because they aren't very realistic. In the real world, we put ice in, throw in food and drinks (not always pre-chilled) and then open and close the lids often. Just exactly what the guy in the video said as well.
"All that the South has ever desired was that the Union, as established by our forefathers, should be preserved, and that the government, as originally organized, should be administered in purity and truth." – Robert E. Lee
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