I think zeiss is hanging their hat on the old school german image. If you look at their site you see guys in europe with olive drab wool hats on chasing stag or something. This image isn't selling the younger crowd. I also think zeiss products use a cheap looking paint sheen on many of their products and generally need to figure out a way to snazz up their optics to the consumer.
Cheap looking paint? LOL. I see more Zeiss and Swarovski optics in most gun stores then I see S&B for example. They cater to a relatively small market. They don't need to snazz up anything to sell their stuff.
Who cares what the younger crowd wants?
Leupold could have done something with the Redfield brand, they chose to minimally market it. They are not doing such a hot job marketing and designing their US made scopes.
