I've been really impressed with several factory rifles the past couple of years:
1. Barrett Fieldcraft - light done right, great parts put together very well. The #2 contoured cerakoted special run is exactly how I would have built one as a custom.
2. Seekins Havak PH2 - sporter weight long range rifle - same deal as above, great parts put together very well
My feelings exactly. There's a light weight and long range factory option in these two rifles. For the average Joe that wants a "custom" rifle in these classes, there is no reason to look any further. If we could get a mid weight sporter factory option (or the #2 Fieldcraft as you mentioned) all bases would be covered.
Tikka's are accurate and reliable, but for some reason I just can't warm up to them.
