In a free society I can buy what I want and the quantities I want. You can spin it anyway you want to and for whatever product you want to. Either way it is total BS and as UnAmerican as you can get. A free market works on supply and demand.
No, it is actually regulated... We can argue whether that is right or wrong, but there is a LARGE amount of regulation.
Monopolies, for example, are not allowed. The SEC (no, not the college football conference) decides if major mergers, like Sprint and T-Mobile, would be allowed and still alllow mostly fair trade.
