To me they are objects and tools. I don't fall in love with any inanimate object. Some, I like better than others. I buy them, try them out, enjoy them and then, usually, end up selling them and trying another. I guess, for me, that's as much my hobby as reloading, hunting, fishing, etc. I get as much enjoyment out of buying, testing and then re-selling gear as I do other hobbies.