I think a lot of people bought the 5.7L Tundras and even the 4.0L Tacomas over their domestic counterparts for the Toyota reliability and resale, even though they knew they often got 2-3mpg worse than the domestics. The question now is will a current Ram, Silverado, or F150 keep up with a Tundra for reliability/resale while offering that mpg boost? A lot of folks are getting 200k miles out of the domestics these days with few significant issues. More than 15-20 years ago.
