Originally Posted by MileHighShooter
Gun manufacturers are doing what custom builders have been doing for years ... pouring a fast twist barrel on it.

It is a real concern for them that if they just charged the twist and made heavy bullets available, that morons would buy that ammo and then bitch about poor performance. Gotta remember educated shooters on forums like this are a SMALL minority of shooters. Idiots would most DEFINITELY buy ammo their gun couldn't shoot. And they'd most certainly publicly bash the ammo matter for making crap ammo their fun can't shoot.

You gotta play to the lowest common denominator. The easiest way? New cartridge with new SAAMI specs.

I'll echo the last two guys - this is the best theory I have seen on why the 6.8 Western. I've been kind of bashing the whole idea, since IMO, an 8" twist .270 WSM would be a better round. But you're right - some guys would shoot the long heavy factory rounds in their 10" 270 WSMs and then bash the company when they keyholed.

Thanks for the good insight,
Rex