It is nothing more than another cartridge that a company dreamed up to do nothing more than sell rifles. hard to get many people excited about the good of 30-06 or 308 or 243 or 300WM... come out with a new wiz-bang do it all - kill the animal, gut it and skin it all with one shot at 1200 yards and everyone will be buying new guns, often new optics and accessories... oh, do not forget all the new ammo to buy
