Rebated rim...
It's a 6.8 WSM.
Thank goodness for the Metric system, without it they'd have to call it the 270WSM 2.0.
The 6.8W case length looks to be 0.10" shorter than the 270WSM, but the OAL looks to be the same.
Pretty weird. I guess it might get you into long bullets w/o having to go to a mid length action. We should be expecting a 6.5Western, 30Western, 6Western, 7Western...
These probably won't feed out of a binderless AICS mag, but who knows.
With a name like "Western" they'll have to offer it in a lever gun— enter the Browning BLR chambered in 6.8 Western with a 2 round detachable magazine.
I'm not getting it.
It's just another short-action .270