I have 2 local dealers. One in State College is a weasel, the dealer one town over is great.
When I bought a 4runner 2 years ago the price difference was 5000 bucks. Plus the cheaper dealer threw in an extended warranty and a paint protection package. Paint thing was free, but I guess they buffed it well. It does stay the cleanest out of any vehicle I ever owned. I don't know if I would pay money for a dealer paint add on, but at free it looks good.
Maybe they just have smooth paint on a 4runner?
They also do good trades there, I was actually thinking of trading for a new one, but I bet this one will last a hell of a long time.
With the 4.0 it is a good ride.