Pete53: I am puzzled by your posting - and I do NOT see anything "misleading" in the article submitted by the original poster what so ever.

Quoted from the article: "O’Shea’s benedictions must have been received, because the 55-year-old Albertan holds the new world record for non-typical elk. The 449 4/8-inch bull, shot in September on land O’Shea has hunted since he was a boy, has been certified by the Pope and Young Club as the largest non-typical elk ever taken by a bowhunter"!
End of quotes from article.

Seems VERY clear and concise and definitive to me - and again I perceive NO attempt at misleading.
Maybe YOU are saying you would pass this trophy up for a better scoring "typical"?
I wouldn't.
Hold into the wind
VarmintGuy