Or like me, diabetic and cannot have the sugar but still want taste. But go ahead and judge and be a dick.
If you aint fat then it wouldnt apply, so who is the dick?
They are marketing to the sensitive types IMHO.
The Mavens as the OP called them, I seriously doubt are trying to be inclusive. Diabetics not their target, are after a larger group instead.
Theyre being woke.