Best thing they could do is shock everyone with an outstanding value product below MSRP suggestions. Get back to making every-woodsmans rifle - one version under $400 others being fancier. Nobody is doing that now
I can't imagine them turning a profit at $400 for the price of materials, labor, and shipping these days. Levers are a lot more labor intensive to turn out than bolts. More parts, more fitment with both metal and wood, more complicated assembly.
The cheapest centerfire lever on the market that I know of is the Mossberg 464, and even those go over $400 now. They're an acceptably functional rifle, but they just feel very cheap in the hand compared to pretty much any other lever out there.
