Shipped to J. V. Falcon and charged to advertising? That's an interesting note. I wonder if they pulled multiple, old handguns out of storage and handed them out to different store buyers after refurbing them? That could be a job combing thru the ledgers looking for that though.
Yea, it appears to be a freebie from Savage to the purchase agent (Falcon) at Montgomery Ward's.
A common practice, even today to help insure "business as usual".