I'ts the alternative to the Ford Maverick; most people just can't get past the looks. For a "ranchette" vehicle, I don't see much of an issue. Other than it's just fugly.
And they can't get past the plastic bed that has about half the payload of the steel bed in the Maverick. The Maverick is the better bang for your buck in the unibody truck class. It is only a bumper longer than the Santa Cruz while offering more lengroom and bed length.
The Santa Cruz is designed to drive like a sedan for the city person who wants to haul a couple bags of mulch or camp on a maintained roadway. It is a replacement for the ageing Subaru Outback Bajas.
