When I was teaching hunter education, I would incentify the class by letting the kids who made perfect scores on the test put their names into a hat and whoever got drawn got to choose either a custom knife or a $100 gift certificate for Cabela's.
The custom knives that I gave away were Dale Howe medium drop point hunters or Harvey King small games, so about double the value of the gift certificates. Most of the kids wanted the gift certificate, I guess that they planned to borrow a knife to field dress their deer.
Or maybe they never heard of Dale Fugking Howe?