The funny thing is that Twitter was never really able to make a decent profit even with all of those advertisers. Musk is doing the right thing now...cut costs to the bone, rebuild the platform so it can make more money with less revenue.
This.
And rebuild the platform so it becomes a one-stop-shop. Just line up the dots between social media, cars and spaceX, and the bones of a mega platform form. It will become clearer after he acquires an on-line retailer (think Amazon).
