I don't think there's much "marketing hype" that goes with the creedmoor. It was designed well and does pretty much everything that's been said about it. It's a bonus that Hornady actually promotes its cartridges and doesn't let them die by the wayside like Winchester has done. You want to hear some "marketing hype", watch some videos on the 325 WSM, when it made its debut. Those guys tried to blow smoke up our azzes and not too many of us bought in to it. The 6.5 Creedmoor is a little different in that regard.
I don't think it was hyped up to do something it couldn't. I just feel the bullets, twist rates, and range finders were far more ground breaking than the cartridge.
The 325 WSM was pointless from the get go. Hornady is not immune, though... 30TC.
