It means people won’t have any problem switching to another schitty brand.
I guess I don't follow but maybe that is because I don't drink Bud Light.
People drink a lot of it today. Maybe more back in March before the boycott started but it is still a lot. They were choosing it over many other options, both other large brewery beers as well as all the small ones. They clearly didn't think it sucked otherwise they would have been drinking something else the whole time.
This tranny thing might be enough to make them switch but even though I hope it will I don't think it will because people have an odd attachment to brands. They let them become a large part of their identity.
