Americans,
Spending money they don't have,
on things they don't need,
to impress people they don't like. (Or know)
150%of what those badges, and every other option badge is about.
Good point!
I found myself next to a RAM POWER WAGON while queued up at a traffic light yesterday. The POWER WAGON decal was oriented vertical, so you would have had a hard time to read the words if it was moving. Chrysler always seemed to put more effort into giving their vehicles names and unnecessary design features than most other manufacturers. I remember the Dodge Super Bee and Daytona from the muscle care era prior to the 1972 oil embargo.
The only truck that I own is an old Ford Explorer Sport-Trac and since the Explorer line has always been marketed as an SUV, I'm not sure if it is a truck, despite having a small cargo bed, or an SUV. Not that it matters, 'cause Ford stopped making them after the 2010 model year, another good idea that Ford did away with, only for it to rise again, sort of, as the MAVERICK.
