They're riding the Apple brand pretty hard. They didn't mention that the Tile Pro has more than 10 times the range of the Airtag and you don't have to subscribe to the premium service to get 95% of the benefit of the Tile Pro. The premium service only provides history so unless you are tracking down a wayward wife, it's of little use.
When traveling outside of the US, there aren't enough iOS systems to make the Airtag viable so the Tile Pro is the way to go.
