They're riding the Apple brand pretty hard. They didn't mention that the Tile Pro has more than 10 times the range of the Airtag and you don't have to subscribe to the premium service to get 95% of the benefit of the Tile Pro. The premium service only provides history so unless you are tracking down a wayward wife, it's of little use.
When traveling outside of the US, there aren't enough iOS systems to make the Airtag viable so the Tile Pro is the way to go.
I completely disagree with the statement about outside the US and lack of Apple coverage. We travel outside the US at least once a quarter and that includes Europe, Asia, and South America. We have been able to track items just as easily and quickly as we do in the US.
This may come as a surprise, but there are approximately 1.5 billion iPhones worldwide and only 125 million of them are in the USA. That doesn't count iPads, Macbooks, or anything else that can transmit a AirTag signal. This supports a lot of what is said in that article.
