I sent the following email to:
customersupport
dickssportinggoods.com
Dear Sir or Madam,
I am heartbroken over the recent school shooting in Connecticut. Blaming the tool is idiotic and your publicity stunt sickens me. I have been a loyal customer of your store in Eugene, Oregon, but I will never support your organization again.
You are using a tragedy as a marketing ploy. Shame on you.
They won't care but I feel better.
P