vortex is a great company with good optics, however they do change and refine models frequently, so that means blow out prices of the old models at some point. when you are spending that much money does it makes sense to buy something that might be blow out priced a couple years from now, this can and does effect resale value. if you stick with the big 3 you will always get your money back when its time to upgrade. I personally would stay at or below the viper lineup with vortex, the razor line is just too close in price to the big 3. plus when you pull out your binoculars its nice feeling a bit snobbish with them saying zeiss, leica, or swaro on them. if I had $1200 to spend on binoculars, you can bet they would be a big 3 name brand.