The store buying a gun generally will not pay as much as you or I if we want the gun because they are in business to make a profit - we just want it because we like them. If the gun if truelly worth $1000 according to the Blue Book you or I might pay that but a dealer can't pay that or they would never make a profit. So when they offer say $700 people think they're being ripped off which is not the case at all.