AWWWW...cummon, John
Would Winchester purposely imply it was the short/fat alternative for sales reasons?
Actually, you hit the nail on the head why I sold my one-hole-wonder 338 and got a 325 WSM to replace it. It doesn't hammer me as much as that 338 ( nicknamed it "the Guillotine"), allowing me to use a much lighter rifle these days.
It won't come up to a 338 by any stretch, but it does hit with authority. Were I young again miraculously, I'd still be lugging a 338 Win mag, not the short fat usurper.