Because other bullets that shoot just as well in my rifle did relatively better, that's why.

I recognize that water isn't a realistic on-game test, and use it to compare bullets side-by-side. In this instance 90 gr NBTS came out on top by a healthy margin; if anyone would prefer to ignore my insight in favor of something else I'll not so much as frown but wish them all the luck in the world with their choice. We live in the golden age of bullets and it'd be dumb not to enjoy it.

For that reason I'd suggest saying that to not shoot a bullet someone else favors is an insult is unnecessarily limiting. I have confidence in what I have confidence in and you're free to do the same. As you imply, your friend's results speak for themselves and I have no problem with that. I just prefer something different. Free markets and free will are beautiful that way and I don't really have room in my life for easily bruised egos or sandy manginas. Reality TV isn't popular at my camp either.

YMMV, and that's great for you.