Home Forums Hunting & Shooting Hunter's Campfire Powerful Hollywood Negro suing McDonalds for Racism

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by Alana Mastrangelo 21 May 2021

Hollywood power producer and broadcast mogul Byron Allen is suing McDonald’s for alleged racial discrimination, and the entertainment executive is seeking $10 million in damages.
The lawsuit accuses McDonald’s of using a tiered advertising structure with a separate “African American” tier that has a smaller budget, and less-favorable pricing than its larger “general market” tier.
The alleged structure creates “separate and unequal tracks for black-owned media companies to earn advertising revenue,” Allen said, adding that the TV networks he owns and operates do not specifically target black audiences.
According to the lawsuit, black people represent some 40 percent of McDonald’s sales in the United States but black-owned media get less than $5 million out of the company’s approximate $1.6 billion in annual TV advertising.
Allen and other black media owners are urging McDonald’s to commit 5 to 15 percent of its advertising and marketing toward black-owned media companies.
“Together with our Owner/Operators, we have doubled down on our relationships with diverse-owned partners,” said McDonald’s in a statement to Deadline.
“This includes increasing our spend with diverse-owned media from 4% to 10% and with black-owned media from 2% to 5% of total national advertising over the next four years. Once we receive the complaint, we will review and respond accordingly,” the fast-food giant added.
Allen and other black-owned media companies have teamed up to put pressure on General Motors (GM) as well, claiming its CEO, Mary Barra, is “racist” because she has not met with them.
Allen has found some success in pushing this issue for over a year, reports Deadline, noting that ad giants GroupM and Interpublic have recently agreed to invest in black-owned media. His $20 billion discrimination lawsuit against Comcast ended in a settlement last year, after reaching the Supreme Court of the United States.

He looks like Bill Cosby.

He kinda does.

Could care less.

This is all about the mc rib isn't it.
He's probably mad because they don't put a
tablespoon of hot grease on each bun half
like they do here in the hood at these sammich
shacks around here.
The ones here at the section 8's next door are
miffed because it's nearly all taquerias up and
down the main drag now, and the burger and
catfish joints are pretty scarce now

He should sue the NFL.

Why? 40 percent of sales for 5 million? If you were a businessman you'd know a bargain when it slaps your face.

Oh, that's right, you own a "black-owned media company" and this is another shakedown.

Negro fatigue

So...the gist is that he is suing a private entity because that private entity isn't giving he and his cohorts enough money.

Easy...don't give he and his cohorts any, extortion shouldn't be allowed to pass.


And here I was thinking the US was the bastion of capitalism.



And yes, he does look like cosby.

We were, but since 1913 it's turned into crony capitalism, which is NOTHING like Capitalism. Much like how National Socialism has NOTHING to do with socialism or marxism. All things are perverted with time, and it takes dedication with extreme will to keep things on even keel, and most people who's brains haven't been turned to mush know exactly who's directing the ship astray... sadly bread and circus' rule the world, and even when they cancel the circus' for over a year the people are still so inept to realize the game being played.

Well, of course he'll win.

As usual another slow to the show knee grow wants compensation for being black. McDonald's started advertising to them in the 90's and ch!t canned the Playlands and characters that made them kid friendly. Now they are just a place to take a piss along the road and parents drive their kids past monkeydonalds to chik fil a . Congrats mcd's , you've won the chance to contribute to the ghetto lottery.

Exactly what I thought as I was reading the article. I hope he signed an NDA with them prior to that disclosure and they countersue the prick for disclosing confidential info. Pretty rich for him to expect a private company to spend their money how he sees fit. Gmafb.

I thought McDonald's was suing him....?

Next up Mc Watermelon and Mcgrits

I haven't heard his name since "Real People" went off the air.

McDonalds are fools for going along with it.

Comcast were fools to settle.

Good to GM for holding the line.

Another misceginating jogger who is only as important as anyone lets him be.

Shakedowns are that jogger's business model.

Mcdonalds should compromise and offer to put a pack of Newports into every happy meal ordered by a Groid

“This is a stickup!”

He should be suing them for all the unhealthy food they’re selling to AAs, contributing to their known issues of obesity, hypertension, high cholesterol, etc. That, of course, wouldn’t out any money in his pocket.

It would seem that if 40% of their sales is to AAs, their advertising is working, just not for him.