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After looking at the list,..exactly what are they continuing to make..?

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Thanks for putting it up Craigster,
This list is quite a bit longer than the other list. After reading this list I got
to wondering what was left, ammo or component wise, that is so much more profitable and doesn't require switching the tooling so much.
What struck me also was how broad the suspension of very popular and commonly used components and factory loads is, There is lot of stuff on these lists that I don't see and haven't seen at my local sporting goods stores in months. A few of the items I've been looking for several months now.


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What Hornady should shut down is the reloading die line and convert it to making bullets. They already know how to make great bullets!


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Originally Posted by Deerwhacker444
After looking at the list,..exactly what are they continuing to make..?

crazy


My thoughts exactly!

It is one thing to move away from resources spent on non-core products in favor of your bread & butter but this seems pretty drastic. I am sure they're making good de isn't based upon information I don't have (which there is an awful lot of I know) but still seems odd.

I just picked up a box of 165 gr Interlocks on lunch today. I'd have made it 4 if I'd have seen this first!

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I'd question the logic of this list from a PR standpoint. They might have just not said anything and let people wait like we're all doing for everything anyways. No sense pissing off people by targeting their favorite bullet. Could have rephrased it and just said the following items are going to be out of stock until 2014. To think they deliberately decided to not make anymore 162 Amax's right before hunting season!!!!!!

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If they suspend production for 6 months, how long will it take for them to catch up with orders once they finally start back up again? A long damn time I'm thinking. It may be 2015 before this all settles back to normal, provided nothing else happens to reinvigorate the panic buying.

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Originally Posted by Deerwhacker444
After looking at the list,..exactly what are they continuing to make..?

crazy


That's what I'm thinking, .224 is a pretty long list. 68 BTHPs look safe.

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Originally Posted by Mannlicher
I have not bought anything made by Hornady in years, so the list makes no never mind to me. smile


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Well now that we know what they won't be making, it would sure be nice to know what they will be making. And agree with me or not, none of the component/reloading mfgrs are in the business of making ammo, components, or reloading items. They are in the business of making money, and these days I think they're making a bunch .


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Originally Posted by Deerwhacker444
After looking at the list,..exactly what are they continuing to make..?

crazy



They must be concentrating on what the market is screaming for...(new for 2013)

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The only thing that I think is really going to hurt some guys, is the guys that own fast twist 22's. Although, I imagine that is a drop in the bucket of Horndady sales.

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Its pretty impressive what this says about demand 8 months after Sandy Hook. Hornady can take all those products out of the production queue and still be running at presumably 100%.


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I load 160 gr 30 cal lever evolution ,and 325 gr 458 cal lever evolution bullets,and neither is on that list.


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No .458s on the list either. grin


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the 224 stuff flys off the shelf, can't figure why they'd stop any of it. Maybe they got a top secret DHS Obama contract.......




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Saw the topic on the 'hide and read this post.

07-08-2013, 12:34 PM

I'm good friends with the folks at Hornady. I just emailed them and will have the facts shortly.

07-08-2013, 02:50 PM

Just heard from Hornady. The is no truth to the rumor Hornady is discontinuing the Amax line. What kind of mind dreams this stupid [bleep] up?

07-08-2013, 03:34 PM

I just got off the phone with my friend and temporarily suspending production of some low volume bullets is correct. That's across the entire bullet product line not just Amax's. Those low volume bullets on back order have had the orders canceled, not the SKU# canceled just backorders. The reasoning is why setup for a run of 100K when another number has 5 million on order. Makes sense to me and it's being honest and upfront with your customers.

07-08-2013, 05:15 PM

As I understand this it wasn't about economics, as in profit, it was about not giving false hope to customers that these low production bullets would be delivered anytime soon. Profit is a byproduct of that decision. Hornady has been expanding production capacity for years and can't keep up. They've built at least two additions since the last time I was there. Sierra has bullets in this category also. It's about the demands of the market place right now. The tooling for all these bullets is still there.

Dave Tooley
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Why are they stopping .224 bullets. The shelves are empty all over the country in the .224 section.


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Hook, you have to be able to read between the lines.
Let me give you an example. In .224 they are suspending the .224 55gr zmax, and the 55gr Vmax moly. But they are NOT suspending the regular 55gr Vmax. My guess is this means they now have 2 more presses helping catch up with the demand for this popular product.

.224 55gr FMJ
.308 150gr FMJ

NOPE neither of these on the list.

Of course they need to make alot of these so everyone can have a couple thousand rounds for all those new AR platforms that Oobie help sell.


You didn't use logic or reason to get into this opinion, I cannot use logic or reason to get you out of it.

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Sounds like Hornady needs to expand their operation.

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The increases in demand are unprecedented. They have been expanding their capacity & just can not do it fast enough & it sounds like somebody there had to, & did, make the tough choices on what to concentrate their efforts on, temporarily, until the current frenzy passes. IF it passes.. Biggest quantity movers got the nod. No surprise.

Good business decision, though it stinks for some who haven't prepared well for what anybody with eyes should have seen coming, long ago.


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