Had they offered them in different bullet weights from the beginning, I'm sure sales would have flourished. To me, that was a major marketing snafu.
As was their Deep Shok teaser. And then they turned the Grand Slam into a Mag-Tip, but kept the price the same. They were going to discontinue at least certain Hot-Cors with the introduction of Deep Curls. With the Deep Curl's demise, are they manufacturing the Hot-Cors again? From a reloader's viewpoint, it's hard to get excited about a company's bullets when you don't know what next year will bring.
