I know the problem with the DeepShock was they'd hoped for a lower-cost bullet that worked like a premium. But then it turned out to be more expensive to produce than they anticipated.

I also noticed that by the time DeepCurls appeared on store shelves they were also considerably more expensive than the Hot-Cores they were supposed to replace.

“Montana seems to me to be what a small boy would think Texas is like from hearing Texans.”
John Steinbeck