And they almost missed the boat on their .300 RUM. They originally were planning on something with less velocity than the Weatherby. Jim Carmichael told them to exceed Weatherby by some margin or forget it.
The story of the Ultras is cool as well, starting back with the NASS cartridges.
It was interesting when the Ultras came out because I was working at a LGS and here in the South, where you really do not need Ultra level performance, they were marketed more as a "premium" item rather than a long range one. The early Ultra M700's were nice and Remington had a great reputation back then. I came so close to buying one with my discount. We had a waiting list. However, after a couple of weeks word got out what actually firing one was like...
