4-Winds, No, I don't find it odd at all.
IMO, they are perfect as hunting scopes. I have two 6x scopes and the 6x42 with the LRD reticle sits atop one of my favorite hunting rifles. I have one load for that rifle and I built the load to match the LRD drops +/- 1" out to 500 yards.
No turrets to spin...no parallax to mess with...no nothing. Just put the scope on the critter and squeeze.
To me that's the beauty of a fixed scope and a reasonable range: it removed fiddling with things and that simplification lets me focus on other things.
There's simply no need to market or sizzle that concept. Those who want exactly that don't want the sizzle. Because sizzle doesn't exactly put meat in the freezer.
As an aside, the fixed scopes do take advantage of the trickle down of engineering. Leupold has updated the glass on the FX series a few times. On the other hand, there's not much point in updating the zoom...or eyepiece...or whatever else on a scope that doesn't even have those features.
