In regards to "normal rifles" rather than the monster magnums...
Did find out that a bad fitting stock can tear a guy up. A friend had a 1980's Savage 110 in 30-06 that he complained about, and I pooh-poohed him. How bad can a 30-06 be? Shot a bunch of them, no big deal.
Took it to the range with some factory ammo wearing a t-shirt, and that sucker had my shoulder bruised and bleeding from scraped skin in 3 shots. Don't know what it was about that stock, but I had to apologize and agree with him. It was one phugged up gun.
