I don't like that wedging gear/meat/whatever between the bag and frame is your "load shelf" and think the SG wins in that department, though I've never had my hands on one.
I'd guess they are pretty similar, although I've never handled the Kuiu packs.
As far as I'm concerned, its the Tikka of backpacks.
That was my impression from what I've seen in pictures, but I'm not sure it is a fair representation. When you start getting into lightweight stuff, you are either paying for lighter materials, or less "stuff". Usually a combination.
As to their marketing, it could be worse. They could be on the campfire inserting their name into every thread about a non-Kuiu pack.
