A 243 or smaller would be a hard sell on the typical questioner, and they aren't likely to be interested in, or be able to take advantage of, the ballistic nuances offered by a 260 or 7mm-08. It's also kind of tough to screw up 308 accuracy, and there is an abundance of ammo available. Recoil is quite manageable, and a variety of rifles are available in 308 to fit physical considerations and taste.
