The two I own (H51w and H600w Mk II) are neutral white and it's a very nice "daylight" color that lets colors come through vs the cool whites that make things blue. I prefer neutral by a long shot.

As far as floody, both of my lights are "spots", but they have tons of nice spill and if you want to turn them into a flood you can put a piece of scotch tape over the lense. Here is what my H600w can do:

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