If we, or "they," drill too much however, prices will bottom out and the boom dies and we're back to high prices again. Overall, there needs to be an equilibrium in the market where supply does not overwhelm demand.
In essence, the entire world needs to realize that we, the world, are not going to run out of oil any time in the next few hundred years, at a minimum, with the known deposits. Oil is truly a commodity, is not rare, and needs to be treated as such.
When the above sinks into the ethos of humans and their govts, organizations like OPEC will lose just about all coercion on the world stage.
