Have a few friends that swear by their 7's that they've inherited. They're the typical "shoot just enough to fill the freezer with moose" hunters. I have no doubt they can kill very big animals, and better at long range relative to a 30-06 but, that's the only thing it has on it. The 30-06 would have heavier bullet options. Although, current bullet development towards tougher monolithic expansion is improving performance for magnum cartridges more than for traditional ones.