It's the Kitty Genovese syndrome. People don't want to get involved. Also, remember the story about the good Samaritan? Everybody else just passed by.
One day I started to church with my family. One of our neighbors, who was a proclaimed atheist, was bringing in the hay and I noticed it was sprinkling. I took my family back home and helped him get the hay in so it would not ruin. He told me, "All those other people going to church went right on by. I like your living religion."
